Retail Operations Manager
Sales and Commercial Performance of the Area:
- Maximize sales and profitability of the area
- Formulate and implement store strategies and procedures
- Coach Store Managers to use commercial information effectively
- Control costs within budgetary guidelines
- Promote awareness of local trading patterns, the trading environment and competitor activity
- Identify internal and external commercial opportunities
- Maximize productivity in stores through effective deployment of resources
- Increase market share in the area and study competition regularly
- Monitor and control expenses ( overtime, local, stock and consumables) through efficient store operations
- Look at prospective sites and evaluate new sites
Operational Standards and Management:- Execute new store openings and re-fits.
- Execute promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized.
- Ensure maintainence and regular review of store operational and corporate standards leading to standardization of systems
- Monitor inventory management systems within the area (stock availabililty,order management, back store management, stock consolidation and transfer)
- Ensure ontime stock count and effective stock management (right product is available at the right time in all stores)
- Monitor staffing levels in stores within the area to ensure resources are effectively deployed
- Monitor store administration through periodical store visits and retail meetings to maximize operational efficiency within the area
- Ensure all the stores are in compliance with all employment and state laws, health and safety standards
- Ensure all the stores portrays the company image in all aspects of personal presentation and adheres to the company dress code as laid out by the Company
- Maintain best retail standards in all showrooms as per market positioning of the brand
- Initiate timely action on slow moving and non moving products
- Furnish regular product feedback to the senior management and the buying department.
- Supervise the visual merchandising function to ensure that they support the brand and intended theme.
- Execute and monitor stores for events like sale, promotions etc.
People Management:- Support induction of new recruits through buddy system
- Manage, develop and motivate staff to increase sales and improve efficiency
- Ensure right mix of staffing across all showrooms
- Train/Assist Store Managers in conducting staff welfare activities
- Ensure that all new recruits understand their job and settle down well within the company
- Assist Store Managers in grievance handling and disciplinary actions
- Ensure skill development of showroom staffs through Job rotation and Learning & Development
- Monitor and appraise the performance of showroom staffs in coordination with showroom managers and developing individual career plans.
- Set KRA's for direct reports and conduct performance appraisal
- Oversee staff deployment and drive motivation levels of the direct reportees
- Monitor staff welfare ( staff accommodation and transport) and facilitate complaint resolution
- Ensure effective resource planning and succession planning
Customer Focus:- Implements a high standard of customer focus within the store in the area through effective coaching
- Regularly assesses customer service standards within store
- Ensure that customer satisfaction is maintained at the highest level in all stores
- Assess mystery shopping feedback and prepare action plan for improvement
- Create seamless customer service orientation among store employees by ensuring timely and efficient customer service