Landmark Group - Manager - Repeat Revenue

Experience: 2-4 years' experience in digital environment handling business analytics/CRM/marketing roles

KEY RESPONSIBILITIES :

- Obsess over customers and deep dive into their engagement using available analytical tools and platforms like Google Analytics, Oracle Responsys & MoEngage

- Responsible for driving repeat revenue for the app customers, using Email, SMS, Push notification, marketing automation, customer segmentation & cohort management

- Perform extensive campaign analysis daily, weekly, monthly to find user & revenue growth opportunities

- Work closely with Brand CRM team and Analytics team to drive CRM & O2O (Offline to Online) strategy

- Prepare a monthly communication calendar to highlight key platform priorities, and ensure timely execution in collaboration with creative team; good copy-writing skills would be highly desirable

- A/B Testing with different content and ad copies for Push notification, Email and SMS

- Develop personalized user experience: surfacing the right content on right platform for right audience

IDEAL CANDIDATE:

- Should have good understanding of customer acquisition/ retention strategies & app conversion

- Will be an individual contributor, with ability to excel in a fast-evolving digital environment

- Should be excellent with business analysis, should have hardcore execution skills & high bias for action

- Must demonstrate high level of ownership and responsibility for driving assigned business outcomes

- Must be willing to take on additional responsibilities as the business & operations evolve