Developing strategy &amp; plans -&nbsp; - Annual digital strategy roadmap - work closely with brand team to chalk out annual plans &amp; season launch plan, strategy &amp; budgets, should understand the business, marketing &amp; sales goals and have the capability to align digital to it. - Strategy &amp; plan for digital influenced offline sales and social CRM - Undertake research to understand consumer and shopper trends, information seeking behavior and usage of new age mediums - Share digital brand best practices in the industry (brands like H&amp;M, Topshop, Zara, Primark, j crew, Gap etc.) &amp; outside the industry - Collaborate with brand communication &amp; CRM teams to build the above Implementation of Plans - Operations &amp; coordination - Manage operations &amp; timelines for all digital projects in close coordination with Brand Communication, Regional Teams &amp; CRM - Agency management - Briefing, ideation, scheduling, operations, budgets, spends, reports - Areas of operation - Website, Content development &amp; marketing, social media, digital promotions &amp; campaigns, digital destination development &amp; management, Online reputation Management, Offline &amp; online synergy, Mobile, Data &amp; Analytics Goals. - Liaison with internal stakeholders such as design &amp; buying teams, ensure that the right product merchandise is featured digitally - Drive and manage the social media initiatives (content, digital properties, engagement) of the brand - Develop and Manage - digital influenced offline sales- initiatives (ROPO - research online purchase offline) - Set SMART Goals and KPIs for Seasonal campaigns and report the performance on a periodic level with internal stakeholders Influencer management programme - Engagement plan with fashion bloggers, fashion stylists, fashion feature writers and fashion editors - Content development with bloggers &amp; stylists for digital and leverage digital clout of these influencers for the brand Social CRM -&nbsp; - Connect with the 5 Mn. And growing Landmark rewards members on digital and engagement plan for the same - Plan &amp; execute initiatives for the same leading to digitally influenced offline sales Online sales channel management -&nbsp; - Liaise with ecommerce teams internally and externally and ensure brand guidelines and communication are in line with offline and digital communication - Develop and Manage - digital influenced online sales- initiatives Tools &amp; Technologies -&nbsp; - Technology - A basic understanding of Web, Mobile, Database technologies - Hands on with Facebook Business Manager, Instagram Analytics, Google Analytics, Social media tracking &amp; monitoring tools such Unmetric, Radian6, Meltwater, Fanpage Karma - Basic understanding of Google Adwords to manage GDN Campaigns for the brand - Exposure to Google MCC Accounts interface &amp; Google My Business (GMB) Account - MS Powerpoint &amp; Excel for reporting purpose - SOP and SLA adherence. New ones to be created as per need

Bangalore

Landmark Group - Manager - Digital Marketing 

Landmark Group - Manager - Digital Marketing  ,Job Description for Landmark Group - Manager - Digital Marketing  in Max Retail - Landmark Group in  Bangalore for (6-8) years of experience. Apply Now!

Job Description for Landmark Group - Manager - Digital Marketing  in Max Retail - Landmark Group in  Bangalore for (6-8) years of experience. Apply Now!