Landmark Group - Manager - Content Marketing - Home Centre

Role Summary:

Key driver of creative excellence, helping to move sales and the creative needle towards brand-building work that weaves content into ecommerce

Summary of Role Responsibilities:

- Drive concept ideation for digital marketing initiatives based on strategic objectives and KPIs

- Evolve and elevate digital design while supporting and maintaining Homecentre's brand DNA

- Manage the creation and delivery of Homecentre.com's ecommerce creative workflow

- Concept and design a wide variety of digital assets including homepages, landing pages, emails and banners

- Create and ensure implementation of quarterly/monthly/weekly marketing calendar for the website

- Manage and guide the team to deliver on the job

Key Job Responsibilities:

Ecommerce digital design:

- Drive concept ideation for digital marketing initiatives based on strategic objectives and KPIs

- Evolve and elevate digital design while supporting and maintaining Homecentre's brand DNA

- Manage the creation and delivery of Homecentre.com's ecommerce creative workflow

- Concept and design a wide variety of digital assets including homepages, landing pages, emails, banners, Ad creatives, Blog, SMS and push notification content

- Create and ensure implementation of quarterly/monthly/weekly marketing calendar for the website

- Collaborate with the category team to align the marketing strategy as per the promotion strategy

- Ensure time bound and error free execution

- Provide thought leadership, share best practices and lead brainstorm sessions

People Management:

- Assign responsibilities and set expectations

- Give regular feedback to the team

- Provide support and guide the team to deliver on the job