Landmark Group - Digital Brand Manager

KEY RESPONSIBILITIES :

Developing strategy & plans :

- Annual digital strategy roadmap - work with brand team to chalk out annual season launch plan, strategy & budgets, should understand the business, marketing & sales goals and have the capability to align digital to it.

- Strategy & plan for digital influenced offline sales and social CRM

- Ideate and create social media campaign inline with brand objective.

- Undertake research to understand consumer and shopper trends, information seeking behavior and usage of new age mediums

- Share digital brand best practices in the industry (brands like H&M, Topshop, Zara, Primark, j crew, Gap etc.) & outside the industry

- Collaborate with brand communication & CRM teams to build the above

Implementation of Plans :

- Operations & coordination - Manage operations & timelines for all digital projects in close coordination with Brand Communication, Regional Teams & CRM

- Agency management - Briefing, ideation, scheduling, operations, budgets, spends, reports

- Areas of operation - Website, Content development & marketing, social media, digital promotions & campaigns, digital destination development & management, Online reputation Management, Offline & online synergy, Mobile, Data & Analytics Goals.

- Liaison with internal stakeholders such as design & buying teams, ensure that the right product merchandise is featured digitally

- Drive and manage the social media initiatives (content, digital properties, engagement) of the brand

- Develop and Manage 'digital influenced offline sales" initiatives (ROPO - research online purchase offline)

- Set SMART Goals and KPIs for Seasonal campaigns and report the performance on a periodic level with internal stakeholders

Influencer management programmed :

- Engagement plan with fashion bloggers, fashion stylists, fashion feature writers and fashion editors

- Content development with bloggers & stylists for digital and leverage digital clout of these influencers for the brand

Social CRM :

- Connect with the 5 Mn. And growing Landmark rewards members on digital and engagement plan for the same

- Plan & execute initiatives for the same leading to digitally influenced offline sales

Online sales channel management

- Liaise with ecommerce teams internally and externally and ensure brand guidelines and communication are in line with offline and digital communication

- Develop and Manage 'digital influenced online sales" initiatives

Tools & Technologies :

- Technology - A basic understanding of Web, Mobile, Database technologies.

- Hands on with Facebook Business Manager, Instagram Analytics, Google Analytics, Social media tracking & monitoring tools such Unmetric, Facebook Business Manager etc.

- Basic understanding of Google Adwords to manage GDN Campaigns for the brand

- Exposure to Google MCC Accounts interface & Google My Business (GMB) Account

- MS Power point & Excel for reporting purpose

- SOP and SLA adherence. New ones to be created as per need