Landmark Group - Category Manager

SUMMARY:

Be a key stakeholder in shaping the respective category to achieve budgets (sales, margin and sell through) by procuring the right product and ensuring availability.

KEY RESPONSIBILITIES:

Product Planning:

- Ensure right product mix available at required depth on site for certain categories.

- OTB finalization with E-Commerce planning team to ensure right mix availability.

- Product selection from Season Range presentation.

- Co-ordinate with Planning team to ensure allocation as per buy & OTB.

- Defining and maintaining product lifecycle.

Market Focus:

- Understand the online customer aspirations and needs to plan online exclusive ranges.

- Analyse the trends prevailing in the online business and incorporate the same. Strengthen categories based on understanding of customer needs and market trends.

- Competition tracking on a regular basis to identify white spaces and key category bets for online exclusives.

Product Delivery:

- Coordinate with Quality team and other departments for timely merchandise delivery as per the buys.

- Co-ordinate with the offline team for development of online exclusive ranges.

- Adhere to the Online Launch calendar.

Content Management:

- Work on the digital calendar to ensure all website content is in line with requirement and manage the internal stakeholders to ensure adherence to online calendar.

- Work with the marketing and creative team to close on the GTM for D2C and marketplaces.

Product Performance and Presentation:

- Analyse Season sell through and work on buying efficiency. Identify top sellers for replenishment.

- Provide inputs for initiating in season discount on slow moving products.

- Create category roadmap to ensure monthly sales & target achievement.

- Brief the digital marketing team on season's Highlights.

- Analyse clicks, views, consideration and conversion and devise strategies to improve these matrices.