Landmark Group - Campaign Specialist

Know us a little better!

The Landmark Group (LMG), founded in 1973, has a diverse portfolio of retail and hospitality brands. It has successfully grown into one of the largest and most successful retail conglomerates in the MENA region with an entrepreneurial culture focused on delivering exceptional value. The Group employs over 45,000 people and operates over 1,600 outlets covering 22 million square feet across 19 countries in the Middle East, North Africa and India region.

Built with love and loads of effort by many smart, talented, and passionate Landmarks, our goal is simple: to deliver high impact to all business functions and institutionalize data driven decision making.

The Landmark Group is one of the leading Retail and Hospitality organizations in the Middle East and India. Its vast portfolio of successful businesses includes award-winning household brands like Lifestyle, Max, Splash and Home Centre.

Culturally we are an open organization with No Cabin culture and with Lean Structure. An organization we are ranked as a Great place to work, and we are proud of our Company values.

DLL - DataLabs @ LMG Introduction:

Data Labs at Landmark was established in 2015 and is a key function to aid the different businesses of Landmark Group in both overall strategy and intelligent data driven decision making.

The team has seen immense growth in the last two years expanding from a team of 3 people in 2015 to 120+ members globally (Dubai & Bangalore). The team follows an on- shore/ off-shore model of delivery and consists of people with expertise in Retail Analytics & Product Development, solving problems not limited to Inventory Management, Assortment Planning, End to End Supply Chain & Pricing.

This is YOU!

Hiring:

Job Title: Campaign Specialist (2-5yrs)

Job Role: The Campaign Specialist

- Email marketing will bring expertise of campaign management platform and campaign execution across various channels like email, push, SMS, WhatsApp but should be a specialist with email campaigns.

- The recruit will ensure the strategic alignment between the organization's goals and the development of marketing campaigns to meet those objectives.

- Sr campaign specialist will Track and measure the effectiveness of marketing efforts and strategies.

- Campaign Execution: The recruit will be directly working with the India Analytics team and with key business stakeholders of marketing and retail team in each business unit/brands to execute campaign in a timely manner with utmost accuracy.

- Adherence to standard processes and best practice, yet flexible and adaptive/Responsive to team and client needs.

- Obtain client signoff on campaign specification in collaboration with Analytics team

- Completion of work with attention to details and timely fashion

- Utilization of auditing processes and quality management techniques

- Campaign Automation & Template Design: Collaborate with Analytics and Marketing team in rollout of automation capabilities of campaign management tool across multiple direct marketing programs. Design, Develop and execute multi-step campaign templates for various objectives like Up-sell, Cross-sell, Reward, etc.

- Collaborate with creative agencies and IT teams for deployment of event-based campaigns

- Define various segmentation approached for selection of relevant, highly targeted contact lists in multi-channel marketing campaigns

- Data Management: Ensure all database and data related housekeeping routines are executed accurately and on time

- Campaign Reporting & Measurement: Track and monitor campaign results and report status to the Analytics and marketing teams

- Support the Development and roll-out for campaign measurement reports

- Ensure various event tracking tags are implemented in accordance with defined best practices

- Monitor and maintain the data flow management for campaign measurement

Innovation Projects: Act as a super user of the campaign management tool, optimizing use & identifying new ways (Ex. Real time Re-targeting, Customer level personalization) to utilize core functionality in conjunction with other marketing & analytics tools

Desired Skills and Experience:

- Bachelor's degree in a technical field, MCA or work experience that demonstrates comparable abilities.

- Should have worked on email warmup process in the past.

- Understanding of working from designers' files using Adobe and other design programs.

- Create email campaign deliverables and ensure that final deliverables are on time and meet business requirements.

- Perform first level quality control testing and peer review testing.

- Identify the root cause of any email issues discovered and recommend solutions.

- Stay informed on email marketing trends, changes in browser capabilities and multimedia development standards.

- Recommend measures to improve work process methods to ensure the highest quality work output possible.

- Work toward becoming a Subject Matter Expert on email development and delivery best practices.

- Good to have: Expertise in executing complex campaigns in Campaign Management tools like Oracle Responsys, MoEngage / Clevertap

- Relational database concepts, with exposure to SQL / Python

- Excellent interpersonal skills, with the ability to communicate effectively within an internal team of campaign resources to achieve desired result.

- Ability to take independent initiative as well as lead, motivate, and work with teams to produce results.