LambdaTest - Growth Marketing Manager

The Growth Marketing Manager will support the strategy, development, and execution of innovative, account-based programs and campaigns to drive leads, pipeline, and revenue growth. A key member of the marketing team, the focus will be to develop deep market industry specialization and communicate the value proposition for the customer segments. The Growth Marketing Specialist will support the sales funnel including planning, and execution of marketing initiatives to drive demand.

Responsibilities :

- Work with a cross functional team (Product, Services, Sales) to establish growth strategies to support Big Drop's revenue goals.

- Create, manage and experiment with new user acquisition campaigns.

- Conceive and execute on a wide range of content campaigns to drive education and engagement.

- Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.

- Manage SEO.

- Analyze data to monitor revenue performance and uncover areas for improvement.

- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Requirements :

- 5+ years' experience in SEO, growth marketing.

- People Manager role.

- Solid project management skills : ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.

- Strong growth track record, with samples and results of past campaigns.

- Outstanding written, oral and organizational ability.

- Knowledge of HTML, CSS, Google Analytics, Photoshop, Mail chimp, Hootsuite (or, other Social Media Management Systems).

- Proficient with Analytics.