About us : - We are an upcoming, credit first financial wellbeing & lifestyle app for millennials. Our goal is to make their aspirational lifestyles affordable while helping them make responsible financial decisions. We are a team of people with necessary experience and skills to build a successful company, backed by a marquee Private Equity firm and have an accomplished Board of Directors with vast experience in Banking & Financial Services. - At LA8R, we believe in a culture of ownership so that you feel more empowered to do great work while the organisation takes your career growth & aspirations very seriously. Responsibilities: - Create end-to-end user lifecycle journeys for engagement & retention of users basis brief from various teams - Execute day-to-day campaigns on CRM tools. - Design and implement Email marketing, App Notifications, SMS, WhatsApp, RCS & Retargeting programs for new & existing users. - Setup & drive the end-to-end user lifecycle journey through various Engagement, CRM and Retention strategies - Create audience segments based on their profiles, behaviour by leveraging standardised tools, models & set goals for each segment. - Own the user activation, engagement, retention and churn management and reactivation funnels - Use data and testing to optimise and improve the content and targeting for all customer communications using tools such as WebEngage, Google Analytics, etc. - Own the execution & content implementation for user activation, engagement, retention & churn management campaigns - Create audience segments based on the customer profile briefs provided by teams - Undertake multivariate testing in order to fine-tune performance of campaign - Create feedback mechanism to report performance of all campaigns for constant improvement Requirements: - Relevant experience with CRM, Retention marketing or User Engagement - Understanding of CRM tools like WebEngage, Mailchimp or similar. - Knowledge of email design, HTML, is a plus. - Understanding of CRM and marketing automation techniques including A/B testing setup, list uploads, journey mapping setup, etc - Technical understanding of deliverability challenges for email, SMS, WhatsApp, etc. - Good analytics skills to understand and optimize the performance of the campaign

Mumbai

LA8R - Manager - User Retention 

LA8R - Manager - User Retention  ,Job Description for LA8R - Manager - User Retention  in Zype in  Mumbai for (2-5) years of experience. Apply Now!

Job Description for LA8R - Manager - User Retention  in Zype in  Mumbai for (2-5) years of experience. Apply Now!