Performance Marketing Manager About us : - We are an upcoming, credit first financial wellbeing & lifestyle app for millennials. Our goal is to make their aspirational lifestyles affordable while helping them make responsible financial decisions. - We are a team of people with necessary experience and skills to build a successful company, backed by a marquee Private Equity firm and have an accomplished Board of Directors with vast experience in Banking & Financial Services - At LA8R, we believe in a culture of ownership so that you feel more empowered to do great work while the organisation takes your career growth & aspirations very seriously Responsibilities : - Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search, Display) in an efficient way - Ensuring successful planning, execution, optimisation for key traffic KPIs via paid channels - Use a data driven approach to manage campaigns and derive insights on strategy and performance - Working closely with the management to share funnel conversion improvement ideas, feedback & present results. - Write creative briefs to define program objectives and KPIs, optimising campaigns to maximise ROI - Set up and monitor analytical dashboards and give insights of key areas of importance. Use this to recommend performance optimisation methods - Set up daily performance reports to analyse the performance and optimise campaigns - Liaise with external partners/publishers/affiliate partners for management of marketing campaigns Requirements : - Minimum 5 years of proven experience in Performance Marketing - Skills in search platforms including; Google AdWords, Bing Ads, Programmatic - Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram, LinkedIn, ShareChat) - Website Analytics (mostly in Google Analytics) - Keyword Research skills - Experience with Reporting - Experience working on a Performance Media (SEM and Social) strategy with agency experience - Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations. - Candidate who has managed annual paid marketing spends of at least 4 to 5 Cr - You are a highly goal-oriented individual and have excellent communication skills. - You are open minded, curious and a strong problem solver.

Mumbai

LA8R - Manager - Performance Marketing 

LA8R - Manager - Performance Marketing  ,Job Description for LA8R - Manager - Performance Marketing  in Zype in  Mumbai for (5-6) years of experience. Apply Now!

Job Description for LA8R - Manager - Performance Marketing  in Zype in  Mumbai for (5-6) years of experience. Apply Now!