Kwality - Category Manager

Overview of the Company:

Kwality is the largest private Dairy/Milk Foods organization in India, listed with NSE & BSE. The organization is known for its conscience for promoting healthy products and growing at a pace envied by most in industry.

Job Specifications:

Position Reporting to: Marketing Head

Location: Corporate office, Delhi

Principal Responsibilities :

Role Purpose :

The position will be responsible for ensuring health & growth of Kwality Brand portfolio. He/she will be involved in creating and implementing marketing & promotional strategies to maximize return on marketing investment in line with the business objectives

Competencies :

Strategic :

1. Define, conceptualize, Implement & Evaluate marketing & promotional strategies to meet long term and short term business objectives

2. Manage the marketing & promotional activities of category/Franchise

3. Monitor competitive & market situation to devise strategies to strengthen position of core brands

4. Responsible for providing market and consumer insights to drive differentiated Product positioning and win consumer franchise and loyalty over a period of time

Operational :

1. Responsible for creating & executing an annual marketing/business plan to drive brand growth & affinity

2. To develop & secure approval of business cases of various marketing initiatives including new product launch, line extensions etc

3. Work with cross functional teams - sales, product development, commercial etc. & agency partners for various marketing initiatives

Reporting :

1. Ensure effective roll out of all marketing programs in line with the marketing objectives & legal guidelines

Key Performance Indicators :

1. Increase in Brand affinity and consumer base of the Brand

2. Increase brand penetration in relevant categories

3. Manage & implement Brand investment budget to maximize ROI and manage brand P&L

4. No. of Marketing campaigns rolled out in a year

Skill/Education/Experience

1. A purist marketer with 8+ years of experience

2. MBA from a reputed/Tier 1 B-school

3. Strong communication & collaborative working skills