Kushal's - Activation Manager

Activation Manager

Responsibilities:

- Develop and implement comprehensive activation strategies to increase consumer engagement and drive footfalls to stores.

- Plan, execute, and oversee below-the-line activation campaigns, including on-ground activities, events, and experiential marketing initiatives.

- Collaborate with local media partners for targeted media promotions.

- Manage budgets and resources for optimal campaign ROI.

- Identify, negotiate with, and manage external vendors and agencies to ensure seamless execution of activation initiatives.

- Work closely with marketing, sales, and creative teams to align activation plans with overall business strategies.

- Analyze performance data and insights to measure the success of campaigns and make data-driven decisions for continuous improvement.

- Ensure compliance with relevant legal and regulatory requirements for all activation activities.

Candidate Profile:

- Bachelor's/PG degree in Marketing, Business Administration, or a related field.

- Minimum of 7 years of experience in activation, preferably from retail or fmcg sector.

- Proven track record of successful BTL activation campaigns and local media interventions. Handled PAN India role.

- Strong understanding of consumer behavior and market trends.

- Data-driven decision-making and analytical skills.

- Strong negotiation and vendor management abilities.

- Creative thinking and a passion for innovation in marketing.

- Excellent communication and presentation skills.