Kshema - Data Analyst - App Product

About Company

Kshema is India's digital Insurance company that caters predominantly to cultivators of the Agriculture & Food Sectors. Our mission is to enable resilience among cultivators across the country, from income shocks due to extreme climate events and other vagaries, with insurance.

I AGRI - our proprietary location-aware platform that assesses and prices risk adequately allows us to address pre-harvest risks at a farm level. Developed in partnership with leading global experts in Spatial data sciences, actuaries, financial engineers and remote sensing experts among others, the platform allows us the benefit of drawing evidence-based results to expand the scope of our services beyond traditional risk analyses.

Role Overview

As a Data Analyst focusing on App Product Analytics, you will be instrumental in analyzing app-related data to understand user behavior, optimize customer journey on app, and drive product enhancements. You'll collaborate closely with cross-functional teams to extract meaningful insights from app data and shape product strategies to improve user engagement and satisfaction.

Key Responsibilities

- Analyze app-related data to understand user interactions, app usage patterns, feature adoption, and user journeys.

- Identify opportunities and trends within app data to recommend product improvements, feature enhancements, and user experience optimizations.

- Develop and maintain KPI dashboards to track app performance metrics, including user retention, engagement, conversion rates, and in-app behavior.

- Collaborate with product teams to design A/B tests, analyze results, and provide insights to guide product development decisions.

- Utilize data segmentation techniques to identify user cohorts and provide insights for targeted feature development and marketing strategies.

- Create compelling visualizations and reports to effectively communicate insights and trends to stakeholders.

Requirements

- Minimum 5 Years of experience in data analysis, preferably within the mobile app or software product domain.

- Strong analytical and quantitative skills with the ability to extract actionable insights from complex datasets.

- Proficiency in SQL, Excel, data visualization tools (e.g., Tableau, Power BI), experience with app analytics platforms (Firebase, Google Analytics) and marketing automation platforms.

- Understanding of mobile app product lifecycle, app metrics, and user behavior analytics.

- Excellent communication skills to convey technical insights to non-technical stakeholders and collaborate effectively across teams.

- Bachelor's or master's degree in computer science, Statistics, Mathematics, or related field.

- Experience with user research methodologies, usability testing, or UX/UI principles.

- Familiarity with agile development methodologies.

We are changing the world, one farmer at a time - if you are passionate about creating impact on a global scale - join our journey.