KredX - AVP - Marketing - IIM/ISB/MDI/FMS

AVP - Marketing - FinTech

- First and biggest fully digital cashflow based financing company in India

- Work in a multi-cloud environments collaborating with partners and industry veterans to adhere to best practices and ensure security and compliance

- Leveraging the latest technologies - whether in backend, frontend, servers, devops, SaaS or open source - to go fastest to market

- Deep focus on user experience, system robustness and security

- Team from many different backgrounds and experiences across different geographies, sectors and tech stacks

- Close collaboration between product, engineering and data science to come with best in class products

- Founding Team Financials Founded in the year 2015 in Bangalore by IIT and Stanford alumni.

- Management backed up with more than 2 decades of experience into Technology, Banking and Finance. Backed by multiple series of funding by Prime Venture Partners, Sequoia Capital and Tiger Global Management

What you can expect apart from attractive compensation at KredX, apart from monetary benefits

- Bi annual appraisal cycle

- Need a break? We've got your back for 15 days in a year. We know that some of the best ideas come when you're on vacation

- Feeling blue? No problem! You get 12 days in a year to deal with this & rejuvenate your mind and body

Responsibilities:

- Ideating, planning, executing and tracking ROI for all content, field, and experiential marketing campaigns

- Spearheading other marketing channels including social/ digital/ content/ influencer and creating a cohesive marketing strategy.

- Manage the all verticals like alliances, affluent marketing, digital marketing,

- Defining and driving the progress of critical KPI's

- Collaborating with internal cross-functional teams to run select strategic projects

- Prior start-up experience is a plus

- Strong academic credentials from a Tier 1 institution.

- Significant understanding of the fintech and financial services space.

Experience: 8 + years

Knowledge/Skills/Abilities:

- Exceptional writing and communications skills.

- Strategic thinker with entrepreneurial drive, passion and ability to assess and quickly understand strategic marketing goals, objectives, audiences and goals.

- Candidate must possess a keen understanding of a broad array of marketing communications, public relations, content marketing and digital marketing.

- Proficient in video production, directing talent as well as the editing process.

- Ability to analyse key metrics to measure success of content marketing programs, digital marketing campaigns and SEO efforts.

- Ability to build trust and cultivate internal relationships to effectively lead the execution of critical initiatives while maximizing various internal and external resources for the purpose of executing concurrent marketing strategies and campaigns.

- Ability to manage multiple time-sensitive projects simultaneously while meeting expected deadlines.

- A team leader with strong employee/project management experience, able to lead by example

- Positive attitude, hard worker, motivated self-starter, excellent interpersonal skills, creative, pro- active, well organized and detail-oriented.

- Excellent organizational and time management skills.

- Knowledge of the financial services industry a strong plus.

- Demonstrated skill in content editing for digital publication.