Kredent Infoedge - Senior Manager - Digital Marketing

- Develop and execute comprehensive digital marketing strategies to achieve business objectives

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and marketing campaigns

- Monitor and analyze campaign performance, adjusting strategies as needed to meet KPIs

- Oversee the creation and distribution of high-quality content that resonates with the target audience

- Manage and grow the company's social media presence, including content creation, community engagement, and paid advertising on social platforms

- Implement and manage search engine optimization (SEO) strategies to improve organic search rankings

- Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic

- Knowledge in CRO, ASO, Mobile marketing, marketing automation, CRM Salesforce, pardot, moeengage, app

- Utilize analytics tools to track and measure the performance of digital marketing efforts

- Mentor and train the team - on best marketing practices & latest innovations.