KRChoksey - Head - Digital Marketing

Job Purpose:

To provide Solution based platform to the clients and ensure setting up, implementing and managing the overall company's digital marketing strategy both for customer acquisition and product sales with a view to enhance business.

Major Accountabilities :

- Manage the Digital platform and its development with timely enhancements

- Plan the IT Infrastructure for digital products testing and implementation.

- Manage the portal and application development and its complete life cycle including UI/UX, Integration and maintenance.

- Build, plan and implement the overall digital marketing strategy

- Prepare and manage digital marketing budget

- Build the brand management and communication strategy

- Planning & Execution of Targets based on strategy defined and goals set for cross selling and up selling of products.

- Manage the Client Acquisition targets assigned to various products.

- Oversee and manage all digital and social media properties of the organization.

- Measure and manage online content

- Track SEO and Google Analytics data and make complex analysis

- Organize and lead digital marketing team

- Research competition, investigate benchmarks and provide suggestions for improvement

- Plan and execute the Customer retention and Sales Strategy

- Plan and execute the Product/Idea Distribution vide digital platform.

- Package the ideas for pulling in the customers for revenue generation.

Ideal Background:

- Deep & clear understanding of the businesses and various product lines like Equities, Derivatives, Fixed Income, Mutual Funds, Wealth Management, PMS, Insurance, Financial Planning.

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics)

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Relevant Work experience of 5+ years in the Capital Markets covering the above product & service lines

- Educational Qualification: MBA, Marketing