Kraftshala - Content Strategist

At Kraftshala, we collaborate with the world's most preferred recruiters to build outstanding online business education programs that help students crack their dream jobs. Kraftshala is one of the fastest growing business learning platforms in the country. We are currently focused on the sales and marketing domain, where we have worked with Unilever, P&G, Nestl-, Flipkart, Marico, Vodafone and others to create programs that have been taken up by thousands of working professionals and b-school students across IIMs, ISB, XLRI, FMS, SP Jain, MDI, IIFT and other top campuses.

We are a small team with an open culture, interesting challenges to work on, global ambitions, and a shared commitment to deliver a gold standard learning experience leading to recruitment opportunities for every Kraftshala student.

What You'll Do:

- Develop engaging written content and copies for blogs/ emails/ posts/ scripts/ ads for different target audiences through effective storytelling techniques.

- Craft training materials for online and offline modules in line with user needs.

- Create and manage a calendar of content on our digital platforms and contribute writing for PR and Media

- Streamline and align content strategy to the changing needs of business

- Write, edit and refine concepts based on user feedback

- Work with leading industry experts to create the impactful, engaging videos

What You'll Need

- Substantial prior experience in copywriting, marketing, or content development

- Insatiable Curiosity and willingness to read and learn

- A creative & experimental mindset