Kotak - Marketing Role

Key Responsibilities :

- The incumbent will champion brand and business marketing verticals for the company working closely with all stakeholders to define the company positioning; image and put in place the systems and processes to showcase the business.

- Responsible for the development and implementation of both short- and long-term marking plans and strategies, CRM tool.

- Proactive public relations and communications, social media engagement, and content marketing methods to improve marketing effectiveness and fortify brand image.

- Collaborate with leadership to define and execute brand strategy

- Oversee website strategy focused on enhancing experience and engagement.

- Identify key metrics to evaluate and report on all marketing results

- Responsible for making data-driven marketing decisions Manage all aspects of video, digital and print production, and the professional appeal, accuracy. Monitor external environment and align marketing activities with emerging trends and opportunities.

- Develop and manage the marketing budget and expenditures. Optimize marketing tools and technologies to achieve full range of strategic and tactical marketing objectives.

- Partner with internal stakeholders, external partners, and vendors.

Skills and Requirements :

- Exceptional communication skills, to include oral, written, visual, and quantitative

- Highly effective leadership and influence skills, and the ability to drive change.

- Adapt at optimizing data-driven decisions that drive growth and improve marketing ROI

- Creative, design, content development and assessment skills.

- Thorough knowledge of marketing technology stack, platforms, ecosystems, and tools

- Proficiency with contemporary business productivity and collaboration software such as Microsoft Office, Teams, etc.

- Strong financial acumen and demonstrated ability to prioritize and manage the corporate budget.

- Media relations and corporate image management.

- Exposure to multiple strategic domains within the field is preferred (such as brand design and activation, advertising, product promotion, creative and design, public relations, business development, etc.)

Eligibility :

- Bachelor's Degree in marketing or related field required; MBA or master's degree preferred.

- Minimum 2- 5 years of relevant marketing experience required.