Kotak Mahindra Bank - Product Marketing Lead - Credit Card Business

This position is of a Product Marketing Lead for the Kotak Bank Credit Card business. The candidate will be responsible for driving marketing strategies for Cards. Marketing strategies mainly include studying the market trends, tracking competition, incorporate learnings, understanding the consumer buying behavior and thereby driving the Credit Card Marketing.

The candidate is expected to drive new Product launches, Go-to-Market, customer segmentation, identify cross-sell & upsell initiatives, acquisition, engagement and product positioning initiatives.

We are looking for a candidate with strong thinking and execution experience in managing large campaigns across media vehicles- ATL, Digital and BTL, along with in-depth understanding of Digital and new-age marketing. This role also includes expertise in reading numbers, decoding data, and devising strategies- product-wise, channel-wise, market-wise and medium-wise.

We are looking for a candidate from BFSI space, especially Banks and Credit Card business. We may also look at Account Directors or Client Servicing leads from reputed advertising agencies of having experience in managing reputed Bank Clients and particularly Cards business.

Other prerequisites for the role are strong communication skills, full time MBA degree from a reputed institutes, and around 12 years of relevant experience. This position will report to the Head of Kotak Bank Cards marketing.