Kotak Life Insurance - Campaign Manager - Marketing

JOB DESCRIPTION

POSITION - Campaign Manager

DESIGNATION - Manager

DEPARTMENT - Marketing

REPORTING POSITION - Senior Vice President (Marketing)

OBJECTIVE OF THE ROLE - 

The key responsibility of the role is to drive loyalty & enhance share of wallet with existing customers. Responsible for building the right marketing interventions for uplift in persistency, cross sell, up sell, & engagement campaigns.

KEY RESPONSIBILITIES -

- Conceptualise and design the framework for a customer loyalty program that will drive uplift in persistency across the long term tenure of upto 10+ years and cross sell campaigns.

- Execution of the plan, in the form of multiple campaigns, relevant partner tie ups and on-going customer engagement.

- Conduct research to garner customer feedback & mine the right insights for execution.

- Complete understanding of project management. Analyse and drive efficiencies in a campaign execution plan.

- Select & On-board the right partners and digital marketing tools.

- Managing internal stake holders and external vendors.

- Share periodical updates and reports on campaign progress and perform analysis on the same, drive efficiencies to a faster TAT and well planned execution.

REQUIRED QUALIFICATION AND SKILLS - 

Educational Qualifications: MBA (Marketing)

Work Experience:

- 5-15 years experience overall.

- Experience in designing & implementing customer loyalty/ engagement programs;

- Hands on experience in building digital marketing campaigns across various digital platforms including e-mail marketing campaign & UNICA or other digital marketing tools.

- Responsible for driving engagement campaigns with measurable outcomes.

- Some level of exposure to working on partnerships.

- Experience in the life Insurance industry is not mandatory but a value ad.

Certifications:

Other skill set:

- Data crunching & Analysis

- Ability to work in cross functional teams

- Will be required to work against tight deadlines

- Team player and good communication and presentation skills

- Should be proficient in MS EXCEL

COMPETENCIES BEHAVIOURAL INDICATORS -

- Team Player Collaborative in work approach

- Driven Inspires others and is proactive in contribution and suggestions.

- Professional Well-mannered and presentable. Is able to hold and construct his point of view & recommendation in a structured manner.