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26/05 Anuja
AVP - HR at Kotak General Insurance

Views:576 Applications:190 Rec. Actions:Recruiter Actions:0

Kotak General Insurance - Brand & Product Marketing Lead (4-12 yrs)

Mumbai Job Code: 1101583

- Serve as the lead for brand and product marketing campaigns for enhancing brand awareness and imagery

- Plan and execute the overall marketing communication strategy, annual calendar & roadmap

- Understand the products and sharply define customer propositions for all product lines

- Provide innovative solutions to enrich the customer's experience with the brand

- Plan and execute high quality content for multiple formats, including videos, blogs, campaigns etc.

- Lead the relationship with creative agencies and other partners for seamless development and execution of plans

Desired Qualifications :

- Strong content, design and creative management skills

- Strong written, verbal communication and proof-reading skills

- Knowledge and understanding of communication across digital and traditional channels

- Project management and organizational skills with strong attention to detail

- Ability to work with and bring multiple internal stakeholders on board - Products, Creative, Compliance and Agency partners

- Managing a small sized team will be an added advantage

Women-friendly workplace:

Maternity and Paternity Benefits

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