Kompanions - Creative Content Specialist

Creative Content Specialist

Content Specialist JD :

Location : Gurgaon

- Looking for a Content Marketing Rockstar with 2-5 years of experience who can communicate Kompanions Product and Solutions to the market.

- This person will drive implementation and improvement of Kompanions content marketing strategy. Content marketing is a powerful lever for driving customer interest and sales, and the Manager will be accountable for generating measurable results for this activity.

- Our ideal candidate has supported B2B (preferred) or B2C sales efforts via the delivery of cross-channel content programs that are meticulously branded, contextual, inspiring, and can trigger demand/leads. He or she has to weave the right story and think with the precision of a direct marketer.

- The position collaborates with Sales, Product and PR departments and will be the mastermind who produces and delivers market-leading content to Kompanions audience.

Job Description :

- We are looking for a prolific and talented content creator to write and produce various types of downloadable content and blog regularly, to expand our company's digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.

Responsibilities :

- Create multiple free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include landing pages, newsletters, email, micro-sites, ebooks, whitepapers, infographics, guides, templates, etc.).

- Blog on an ongoing basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.

- Manage and grow our pool of freelance content contributors

- Grow our subscriber base by providing them with regular, helpful content that's aligned with their needs and interests.

- Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

- Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.

Requirements :

- BA/BS/MS degree or equivalent working experience.

- Excellent written communications skills for an International audience

- Past experience of producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).

- Past experience of building audiences either online or offline.

- A dual-minded approach: You- re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.

- Proficiency with tools from MS Office, HTML editors and Adobe

Good and strong command over English Grammar is absolutely non-negotiable.