- Build on product messaging that sets new products apart from others in the market to give them a unique selling point - Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process - Follow and analyze market trends to position products - Develop product marketing strategies (pricing, advertising, product launching) - Craft compelling messages across marketing channels (landing pages, ad campaigns) - Work with various teams (design, content, acquisition, product, sales) to implement strategies - Plan and participate in the launch of new services and products which involve several different departments - Brief the press and PR teams about new products - Obtain insights into customers- usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data - Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments - Use market research data to establish product pricing - Create content such as case studies, videos, website copy and blog posts - Speak and present about products to both external and internal audiences - Propose and keep within a budget - Research competitor offerings Specifications: - 2-5 years of product marketing experience - Familiar with product marketing tactics (e.g. integrated marketing campaigns) - Proven history of creating effective marketing programs - Excellent communication skills - Excellent time management and project prioritization skills - Analytical mind and strong quantitative skills

Gurgaon/Gurugram

KocharTech - Product Marketing Manager 

KocharTech - Product Marketing Manager  ,Job Description for KocharTech - Product Marketing Manager  in Kochar Infotech in  Gurgaon/Gurugram for (1-5) years of experience. Apply Now!

Job Description for KocharTech - Product Marketing Manager  in Kochar Infotech in  Gurgaon/Gurugram for (1-5) years of experience. Apply Now!