Responsibilities:
- Work closely with sales and product teams to develop product pricing models, key messaging and value proposition
- Educate both internal and external stakeholders on our product features and their benefits
- Create marketing programs (e.g., sales documentation, product videos, website, blog posts) to articulate product benefits
- Conduct market analysis to understand competitive landscape and establish product differentiators
- Create sales collaterals and tools that align the buying process and move prospects through the sales cycle
- Assist sales on calls to provide deep dives into the product
- Speak and present both internally and externally to promote product story
Requirements:
- 6+ years of product marketing, product management, or digital marketing experience, preferably in Retail
- Bachelor's or Master's in Marketing or related discipline
- Proven track record of executing successful product launches
- Ability to sell ideas well through creative & innovative presentations
- Prefer working in a collaborative, cross-team capacity and across functions / departments
- Ability to develop, organize, and maintain process & training documentation
- Exceptional project management skills
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
- Strong in communication, grammar, punctuation, spelling skills
- Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results
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