Role Summary:
Key Account Manager is the primary contact for designated customers within their assigned territory. He/ She is responsible for mining, increasing width and depth of signed up key accounts of corporates. He/ She is responsible to ensure timely contract renewals with targeted price point, retain contracts and ensure that the Account sees him/ her as an "go-to" from policy making/ modifying standpoint.
This position will report to the Lead - Key Accounts Management. Person should have experience in Corporate Account Management or B2B sales
Main Responsibilities:
- Develop and execute key account strategy for defined set of key accounts with primary responsibility for sales and driving Key account relationships
- Design a strategy for each key account based on FYLS imperatives/Key Account understanding
- Develop a clearly defined terms of agreements for all Key Accounts
- Analyse data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting demand and customer preferences.
- Responsible for identification of opportunities, mapping and prospecting them for conversion.
- Tracking competitors' movement in the market as a proactive measure so as to retain the existing client base.
- Demonstrate a strong knowledge of external competitor activity and market trends to be able to effectively position our products through differentiated selling.
- Develop and execute a sales strategy for key clients for increasing interactive penetration and improving operational economics.
Preferred Skills and Experience:
- MBA/Any master's degree in management is strongly preferred
- Prior B2B experience a plus
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