Kirtilal Kalidas Jewellers - Manager - Digital Marketing

Position Summary:

Digital Marketing Manager will drive awareness and action towards a business which sells through KL & Sub Brand.

Principal Accountabilities

- Anything related to Social Media Marketing to boost online sales with the help of brand marketing team.

- Managing on page/website related Advertisement & Campaign

- Fully involve in SEM (Search Engine Marketing) related activities like PPC campaigns, display campaigns, product specific ad campaigns

- Influencer marketing to boost online sales

- Create Monthly/Yearly calendar and ensure timely execution with the help of creative team and media agencies.

- Complete knowledge on SEO to manage Off-page & On-page activities

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

- Optimize product page copy

- Responsible for achieving leads and traffic targets across Search, Display & Affiliate Network.

- Ongoing analytics for Landing page optimization and testing to improve conversion of online campaigns.

- Administer search engine programs for purposes of diagnostic reporting

- Support for creating marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Marketing activities with Marketplace partner

- Submit report by analyzing the competitor marketing activities as well as price positions on a weekly basis