Kinsane Digital - Manager - Digital Marketing

About Kinsane

- Kinsane Digital, is a global media house creating entertaining and educational content for kids between the age group of 2 to 6 years. We are creating world class content in animation, live action and games for kids.

- Headquartered in Mumbai, we have teams spread across Los Angeles, New York, Mumbai, Delhi and Krakow, Poland. We are a very driven, private-equity backed company.

- Our offices are in Worli, Mumbai. More on Kinsane and the Kinsane family at www.kinsane.com.

About the role :

We are looking for someone who has a deep understanding of all aspects of digital marketing and demonstrated experience in launching unique digital campaigns.

Experience in Kids' content is an added value.

Key Skills/Description -

- Experience in performance marketing, SEM/PPC, social media marketing, app store marketing and a clear understanding that the stickiness of a user with a digital platform is the KPI that matters.

- Strong on data analytics

- Ability to be able decipher data signals from paid or owned channels and use them to make smart marketing decisions.

- Proven success in growth hacking and driving organic growth through Viral Marketing, App Store, Social Media and Search Engine Optimization.

- Experience in driving re-engagement strategy across retargeting, EDM, push notifications and referral programs.

- Understanding of website development and management

- Improving the user experience on a website (includes UI, UX and usability).

- Experience in managing social media presence and social listening tools for brands.

- Creative production experience, with an emphasis on video, social and display rich media for mobile and desktop platforms.

- Should love kids content and be able to understand their behavior on digital platforms.

- Completely hands-on with the role, while there will be agencies helping in this process.

- A team player who is comfortable in working with a global and multicultural team.

Work experience requirements :

- Minimum 6 years of experience in a digital media agency company or a digital first consumer brand.

- Engineer or graduate/post graduate in marketing/advertising.

Additional Comments :

Note - Applications without resumes, work samples and work links will not be considered.