Kinara Capital - Expert - SEO & Digital Ads

Oversee all the SEO Activities:

- Optimizing copy and landing pages for search engine optimization

- Performing ongoing keyword research including discovery and expansion of keyword opportunities and data mining tools

- Researching and implementing content recommendations for organic SEO success

- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion, and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

- Develop optimization strategies that increase the company's search engine results rankings

- Write compelling and high-quality website content, including blog posts and page descriptions

- Update content and website links for maximum optimization and search engine rankings

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, WebTrends, Adobe Analytics)

Data Analysis:

- Conduct rounds of testing and analyze the data resulting from those tests

- Constantly monitor and track keyword rank movement and organic performance and make changes in ASO strategy accordingly

- Monitor daily performance metrics to understand SEO strategy performance

- Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores

- Optimizing conversion rates for app download pages by utilizing various content and visual tools

Market analysis:

- Analyze competitors and extract relevant data from their market performance

- Conduct competitive analysis and research, staying up to date on the competitive landscape

Eligibility :

- Google SEO certification -mandatory

- Work Experience: 8+ years of experience in the relevant field

Skills:

- Solid understanding of performance marketing, conversion, and online customer acquisition

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM

- Excellent written and verbal communication skills (email, phone, etc.)

- Comfortable analyzing high volumes of data daily

- Familiarity with WordPress or other content management systems

- Experience with other aspects of marketing, such as customer growth and promotion, is a plus