Keya Foods - Brand Manager

JD :

- Responsible for Top-line and bottom line for the allocated category

- Developing marketing plans, category communication, ATL, digital and BTL Campaigns, POSM, special drives and pilots to improve consumer awareness and engagement.

- Coordination with multiple stake holder to drive effective execution.

- Category, consumer and competition scoping and analysis,

- Monthly tracking of key brand metrics and competition activities, Identify key drivers for the category and drive these for significant growth

- Consumer insight mining and converting insights to consumer deliverable

- Mapping markets and consumer need, develop and building a robust NPD pipeline for the category.

- Planning and managing complete market launches

- Close monitoring of performing SKU- s, width and depth of brand distribution and devising schemes and promos to achieve the targeted volumes.

- Primary and secondary data analysis, regular reviews and monthly management updates

Experience :

- 6-7 years experience with at least 1 year in sales and 5-6 years in marketing. Strong brand management experience, researches and exposure to new product development process and cycles.

Skill Sets :

- Strong analytical skills, Communication and presentation skills. Innovative

Qualification : MBA