Key Account Manager - Online/eCommerce

Role : Key Accounts Manager

Job Responsibility :

- Responsible for the complete, Sales, Operations, Inventory, pricing, and gross margins. 

- Develop Concept / Brand attributes and positioning strategy in line with Organizations guidelines. 

- Responsible for developing the Sales targets with E-Commerce portals and making 360- degree marketing plan to achieve the same on platforms like Amazon, Flipkart, Myntra, Cloudtail 

- Prepare the Annual online marketing budget for the e-commerce partners and allocate budget to brands with the break up in terms of season, campaign, media etc 

- Prepare annual marketing calendar for Amazon, Flipkart, Myntra, Cloudtail 

- Manage appropriate product promotions on all E Commerce platforms in collaboration with Platforms like Amazon, Flipkart, Myntra, Cloudtail 

- Designing and planning exclusive product ranges for e-commerce partners and working closely with design, product, and production team 

- Recommend e-commerce (online ) store promotions in consultation with the vendors and e-commerce portal. 

- Recommend events specific to the brand, product category and season. 

- Forecast along with the vendors and the e-commerce portal on the increase in traffic during the promotions. 

- Ensure the listing of all the stock is live on the e-commerce portal. 

- Know the customer : Deeply understand customer behavior, develop new customer insights 

- Own the business : Co-own the P&L, develop the business model, understand where opportunities are, and create a viable business to service them 

- Know the market : Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc. 

- Know the competition : Understand on-line and off-line players. Ensure selection stays well ahead of the competition

Vendor Management :

- Develop deep and long-standing relationship with the vendors - to drive relationships from the strategic to the tactical 

Key Skill Requirements :

- Own the terms of business with the vendor - products, returns, ordering, etc. 

- Ensure high-share of mind from the vendor. Build deep ties. 

- Make vendors partners in driving disruptive changes for the category 

Market Understanding : 

- Develop a thorough knowledge of the market - short term and long term trends 

- Drive portfolio management for best offers and discounts for the customers 

Desired background :

- Must have hands-on experience in working on platforms & vendors like Myntra, Cloudtail, Amazon, Flipkart etc 

Desired Competencies : 

- Desire and ability to think like the customer 

- Ability to translate strategies into execution plans and take them to completion 

- Highly analytical 

- Willing to take calculated risks to grow the category 

- Excellent verbal and written communication with interpersonal skills 

- Strong understanding of technology and business 

- Must be willing to learn 

- Ability to connect with people across teams & levels