Key Account Manager - Modern Trade - FMCG

MBA from a Premier B School

At least 3-8 years' experience in the Modern trade /Key account in FMCG industry

Key Account Manager - MT is responsible for driving sales and leading the team in the MT, maintaining healthy relationships with the customers, ensuring Availability, Visibility, Assortment, and Merchandising for all brands, and driving his/her team to achieve the targets. S/He will work closely with the Regional Manager MT, sales leadership team, and other key stakeholders to drive strategic growth in the modern trade channel.

Key Responsibilities:

- Lead the team to achieve channel sales target via MT growth strategies.

- Leading the engagement, establishing the relationship with MT customers and business partners

- Negotiating and closing deals at multiple levels (Vertical/ Horizontal) of Customer Organization and strengthening balance of power through strategic influence & leveraging brand muscles.

- Develop and implement marketing activities via customer collaboration.

- Coordinate with the Channel marketing team to ensure implementation of all national launches/re-launches in MT.

- Regular communication to the customer on Availability, Visibility, Assortment & Merchandising to achieve presence for all brands.

- Generate and lead for generating shopper and customers insights in order to plan channel/customer marketing strategy.

- Continued focus on competitor activities/behaviours in the marketplace.

- Train and coach team members in MT and drive the capability accelerating agenda of both internal team and business partners.

- Manage and lead distributors that service in Modern Trade channels.