Key Account Manager - FMCG

Objective : To develop the assigned Key accounts and to identify, acquire and manage new key accounts

Title : Sales lead

Work Location : Hyderabad/ Bangalore

Job Responsibilities :

- Totally accountable for the assigned key accounts both for growth in volumes and share.

- Monthly tracking of volume, territory sales, share and other parameters.

- To develop an Annual Customer Plan for all the accounts and get customer buy-in. To execute against the same.

- Account Management that involves developing existing key accounts through innovative consumer and trade promotions, packaging /pricing strategies and merchandising inputs.

- Work closely with the Merchandising team to design, acquire and place merchandising material suited to the Key account.

- Develop promotions specific to the key account in coordination with marketing and implement the same

- Analyzing post activity results and create and maintain archive of successes and failures

- Negotiate, convert and secure long term deals with competition key accounts at a reasonable cost.

- Tracking new promotions in competition brands and accounts.

- Training of bartenders/waiters for suggestive selling