Key Account Manager - eCommerce

Job Title:Key Account Manager - eCommerce

Job Profile:Key Account Management Representative

Location:Mumbai

Desired Candidate :

Minimum 3+ years of experience in E-commerce team with leading FMCG organization or experience of handling FMCG category for E-commerce companies like Amazon, Flipkart, Sanpdeal, Healthkart, BigBasket.

JOB SUMMARY

Responsible for smooth operations/execution in the account and also responsible for customer management, sales growth & market share of for the account.

 JOB RESPONSIBILITIES

- Assists the NAM in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain

- Assists the NAM in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally.

- Responsible for Implementation of Strategic Initiatives in JBP Accounts

- Assists NAM for eCommerce business analytics

- Negotiates Promotions/Activations with buyers of eCommerce accounts

- Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc.

- Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for opportunities and gets the same across to Customer Marketing for promo planning

- Tracks & provides commentary (both internally & to the customer) on special events like new item launch.

- Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.

- Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations

- Leverage his understanding of the retailers/customers and their ways of working would be critical to drive Customer/Shopper Delight

- Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally

- Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI

- Use the POS data mining tools; look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made.

- Understand the interplay between the various investment and profit drivers and manage them

- Coordinate with the front end execution teams of the RM?s, KDM, KDE?s, RCMM team & also coordinate with 3P NA & Merchandisers etc.

- Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there are market share issues) and execute them

- Innovate in the areas of POSM, Promos, Merchandising, Promotion, Customer satisfaction, Differentiated Instore Shopper Engagement through Nutrition Advisors, & ways of working in his/her day to day job

MINIMUM QUALIFICATIONS

Graduate in any field

Education LevelMajor/Field of Study

Graduate/ MBA would be a plus Sales & Marketing

Minimum Work Experience

- 3+ years Experience with an eCommerce team at an FMCG company with sufficient knowledge and understanding about Sales systems and processes.

- Ability to design ways of working for the account, by sharing the same with the backend MT Customer Marketing Team so as to cater to specific needs of his customer

- Along with the CMM can have the ability to explore custom branding options in various stores so as to increase the impact of our presence in the store

- Should have the ability to plan account specific plans and execute them

- Should have qualities like team coordination, analytical ability, and networking skills