Key Account Manager - eCommerce

Job purpose & Scope

To manage set of e-commerce partners/ portals/ marketplace and achieve sales, collection & contribution targets.

Strategic Planning for Marketing :

- Create, develop and implement the Strategies, to meet the needs of the new business plans and enhance the revenue generation

- Developing marketing plans & designs to launch new products & to assure achievement of agreed volume, market share and profit objectives.

- Identification and segregation of potential Market Segments, Tapping of potential accounts, analyzing their requirements and execute the marketing plan.

Business Development :-

- Defining the marketing strategy on product, pricing & positioning it and executing the plan for online market place.

- Exploring potential business avenues and on achieving increased business growth and initiating market development efforts.

- Implementing strategies for acquiring business through E-Commerce Portals/Market Place.

Branding & Promotion :

- Brand Building by using innovative ideas to create product pull (Schemes, incentives etc.)

- Inventory management

Operational Administration:

- To manage the entire product line life cycle from strategic planning to tactical activities.

- Budget management. To deliver all marketing activity within the agreed budget.