Keventers - Assistant Manager - Marketing

- Design, write and/or product presentations, press releases, articles, leaflets, reports, publicity brochures and information for websites

- Responsible for managing PR agency, Social Digital Media, Branding / Graphics Agency ensuring results in line with the business objectives

- Maintain relations with media professionals in print, television, radio as well as the internet

- Research and evaluate PR agencies based on price, quality, selection, service, support, availability, reliability and distribution capabilities and their reputation and history

- Consult with PR agencies to arrange promotional campaigns in all types of media for products, the organization or individuals

- Work with the PR agency and business heads to strategize and implement a sound PR plan to ensure visibility in the media

- Be the point person for all media related queries. Manage media coverage and communications for the company

- Execute marketing projects and campaigns, including ideation, a creation of collaterals, distribution of collaterals in various media and measurement and analysis of the impact

- Execute Search Engine Optimization on a continuous basis

- Execute Social Media Marketing efforts. Manage social media campaigns and day-to-day activities.

- Create and execute SMS and Email based marketing campaigns

- Continuously review and active management of the website and other online assets

- Implement social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness

- Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs and seeding content into social applications as needed

- Become an advocate of the Company in social media spaces, engaging in dialogues, answering questions and responding to reviews where appropriate

- Play a critical role in improving the company's brand reputation in the local market and web space

- Manage the PR aspect of a possible crisis situation

- Collate, analyse and evaluate media coverage

- Create marketing and promotional materials, both print and electronic

- Work with advertisers for timely and useable ad submissions

- Copy, edit, proofread and revise communications

- Recommend, implement and maintain site design and operation