Ketto - Senior Content & Communication Manager

Manage content plan of well curated, highly engaging and shareable copy, video, and other content that helps meet Ketto's mission, vision, and marketing objectives, including driving attendance and engagement, cross and up-selling, building interest and raising awareness of Ketto.

A successful Content & Communications Manager will strive for collaboration and communication interdepartmentally and throughout the organization regarding new content initiatives, and will have a strong customer service mentality inside the organization as well as to outside vendors, media, and partners. The individual will be an excellent writer and a natural story-teller with a passion for Social Causes. Both creative and pragmatic, the Manager will have a strong ability to continually brainstorm new angles and ideas for content and publicity.

Duties Include:

Content / Editorial:

- Develop and maintain shareable - editorial calendar- of engaging content throughout the year

- Identify regular new content opportunities in addition to repurposing existing content

- Pay attention to and leverage news, events, and trends in the community by always asking the question - How can I connect this to the Social Cause or Ketto?

- Develop and maintain editorial style guide with clear guidelines for tone and brand standards

- Research, write, edit, and proofread marketing and fundraising copy, including website copy, blog posts, promotional copy (ie: emails, brochures), letters, and video scripts.

- Develop all content for new launches at the end of 2018; research web content trends and best practices

- Work with the Campaign Manager, Marketing team to capture campaign details and create visual content

- Collaborate with marketing manager and marketing associate to develop engaging content for social media and digital initiatives

- Work with marketing team to conduct regular reviews of content effectiveness in order to continually evolve and improve content initiatives

- Keep current with content marketing best practices.

- Publicity (in partnership with outside publicity agency):

- Research press outlets and help pitch stories to media

- Develop and maintain relationships with key media outlets

- Track and report on media coverage

- Create press releases, press kits, and other media materials

- Maintain and manage press lists

- Coordinate media coverage during the festival

- Collaborate and coordinate with PR and marketing teams at orchestra partners to maximize media coverage and content

- Other duties as assigned

Requirements:

- Bachelor's/Master's degree; Marketing, Public Relations, or other communications field preferred

- Minimum 3 years of marketing, PR, or writing experience, preferably in content or publicist role

Excellent writer

- An experienced storyteller with excellent communication skills

- Skilled at developing both short and long-form content

- Strong research skills

- Knowledge of Social space would be an added advantage.

- Ability to prioritize, manage multiple projects at once, and respond to changing and new projects and priorities with grace and confidence

- Positive attitude, poise, and flexibility in a dynamic work environment

- Previous experience with content production a big plus

- Ability to think like a journalist