Ketto - Senior Brand Manager

The Sr. Brand Manager is responsible for leading Ketto's brand strategy that achieves the company's short and long-term business objectives. This position is responsible for leading the strategic development of new products and launch plans that help build Ketto brand, drive distribution and stimulate consumer awareness and sales. The position presents a short and long term Branding Strategy each year and is responsible for the plan's ongoing implementation

This includes supervising the Brand Assistant's projects and overseeing the brand's external partnerships to fulfill the best representation of the company and the brand.

Responsibilities:

Strategic Planning & Implementation

- Development and implementation of the annual marketing plan

- Oversee annual & long-term strategic plans for Ketto brand by setting objectives to meet the financial goals.

- Establish solutions to marketing needs & ensure adherence to brand communication strategy/positioning.

- Manage implementation of the Ketto brand platform and positioning across new and existing business categories; ensuring accurate and consistent representation of the brand

- Responsible for Ketto's image and reputation, and protect and develop the company's brands via suitable marketing activities and intellectual property management.

- Maximize the sales and profitability of existing Ketto products by supervising the Department's ongoing comprehensive product/sku analysis

- Work collaboratively to build strong partnerships with cross-functional partners to execute cohesive promotional plans to support short-term tactical as well as long-term strategic initiatives of the sales force

New Product Development / Concept Development

- Lead a cross functional team from Marketing, Design & Innovation, Sales and outside partners in the creation of new collection concept recommendations that will be successful in the marketplace and contribute to achieving the brand's financial objectives

- Provide strategic direction to Design & Innovation on new collection concepts from concept approval to launch to ensure the company launches collections with the best chance for marketplace success

- Oversee the crafting of collection concept positioning that creatively and uniquely differentiates them from competitors and creates desirability among consumers.

- Ensure product formulations, design, copy writing and collateral materials deliver upon collection positioning to create integrated, compelling offerings that experience in-market success.

- Engage qualitative and quantitative techniques to enhance in market success of new and existing collections.

- In collaboration with teams, develop, lead and oversee the execution of customer focuses on brand strategy and implementation of various tactics with the appropriate channels

- Manage outside partnerships to fulfill the best representation of the Company and the brand

- In collaboration with team, develop, lead and oversee the execution of customer-focused brand strategy and implementation of various tactics with the appropriate channels

- Manage outside partnerships to fulfill the best representation of the Company and the brand

Minimum Requirements

- Bachelors degree or equivalent and 3+ years of brand management and marketing experience especially from Ecommerce background.

- Exceptional strategic thinking and branding skills

- Demonstrated experience and success in all aspects of brand management and integrated marketing, creating and launching new products

- Ability to hone and present information both written and verbal appropriate for the audience and to the desired effect

- Ability to perform research, reporting, & analyzing of data

- Knowledgeable and comfortable with Microsoft Word, Excel, PowerPoint, and other software packages as needed

- Experience effectively managing, supervising and mentoring staff

- Ability to communicate to other staff, vendors, and customers in written and spoken English and by computer.

- Ability to maintain and protect company proprietary information.