- Key objective of the role is to own and drive new user acquisition &amp; customer retention projects along with initiatives designed to increase first and repeat purchase, customer engagement and retain customers. This position is critical to drive the ideation &amp; end-to-end execution of all new user &amp; retention programs to keep our user base engaged. Roles &amp; Responsibilities :&nbsp; - Marketing team plans &amp; executes initiatives to exponentially grow new user &amp; repeat business and web user base (both Donor and Campaigner). Each initiative is cross functional extending across Marketing, Product/Tech, etc. and is critical for the continued growth of the business. - This position is critical to drive the ideation &amp; end-to-end execution of all new user &amp; retention programs to keep our user base engaged. - Key objective of the job is to own and drive new user acquisition &amp; customer retention projects along with initiatives designed to increase first and repeat purchase, customer engagement and retain customers. Deliverables - Campaign Design &amp; Operations - Ideate, build &amp; execute customer lifecycle campaigns (Automated &amp; Non-Automated) to increase first and repeat purchase &amp; LTV from existing customers. - Manage full ownership of the monthly/quarterly/yearly new user and repeat rate of Ketto to maximize &amp; deliver on revenue &amp; engagement targets - Campaign planning, execution, launch of new engagement activities etc. - Campaign &amp; Customer Analytics - Work closely with the Analytics team to drive customer &amp; campaign analytics to improve efficiency of retention programs/campaigns - maximize revenue, conversions, and engagement metrics. - Implement &amp; optimize daily/weekly/monthly acquisition &amp; retention customer lifecycle campaigns (automated &amp; non-automated) to deliver on growth targets. Ownership Of Acquisition &amp; Retention Projects - Innovate, launch &amp; drive new retention marketing initiatives to build app base, customer engagement &amp; stickiness. Project Management &amp; end-to-end execution of acquisition &amp; retention projects coordinating with Marketing, Product/Tech &amp; Analytics Teams. - Coordination With Stakeholders For Campaign Execution - Work closely with Site, Design &amp; other teams to execute all retention/customer lifecycle campaigns. Eligibility :&nbsp; - Essential Attributes for the Right Candidate - Working with multiple stakeholders in a high pressure environment to get work done and build positive team relationships. - 1-3 years hands-on experience in campaign management platform(s) - CleverTap, WebEngage, Adobe Campaign Manager. - Experience in query building, optimization and data handling on MySQL. - Good working knowledge of MS Excel or Google Sheets - Have a concept driven and analytical approach to problem solving. - Has a drive to innovate &amp; think out of the box when solutioning. - Be willing to take on a challenging role and work with ambiguity. - Desired Attributes - Ecommerce experience in CRM or Retention Or Product Marketing function. - Good working knowledge of Google Analytics. - A graduate from a premier institute with 1-3 years of relevant experience in CRM/Retention Marketing/Product Marketing Marketing Analytics. - Excellent people management skills, a creative side and a drive to get things done.

Mumbai

Ketto - Assistant Manager - Product Marketing 

Ketto - Assistant Manager - Product Marketing  ,Job Description for Ketto - Assistant Manager - Product Marketing  in Ketto Online Ventures Pvt Ltd in  Mumbai for (1-5) years of experience. Apply Now!

Job Description for Ketto - Assistant Manager - Product Marketing  in Ketto Online Ventures Pvt Ltd in  Mumbai for (1-5) years of experience. Apply Now!