KC Overseas Education - Senior Manager/Manager - SEO

Senior Manager/Manager SEO

Job Purpose:

Lead the development and execution of SEO strategies to enhance organic search visibility, drive website traffic and organic enquiries for the different B2B & B2C business verticals of KC Overseas Education, Elan Overseas Education Loans and Franchise Business.

Key Responsibilities:

- Utilize advanced keyword research tools and data analysis techniques to identify high-value keywords to drive more organic traffic and leads.

- Conduct thorough market research, competitor analysis, and audience segmentation to create targeted content strategies.

- Implement on-page SEO tactics, featured snippets including schema markup, rich snippets, and structured data, to improve search engine visibility.

- Execute comprehensive off-page SEO campaigns, employing advanced link-building strategies and digital PR to acquire quality backlinks.

- Conduct regular SEO audits and performance reviews, identifying optimization opportunities and improving website content & performance.

- Work collaboratively with business units to align SEO strategies with lead generation objectives and develop customized content strategies.

- Collaborate closely with internal and external content and design teams to deliver high quality content and in various formats like News, Blogs, E-books, Guides etc

- Create local, national and international SEO strategies to drive relevant traffic to the website.

- Implement advanced analytics tracking and reporting frameworks using tools like Google Analytics, Google Search Console, Google Tag Manager and SEMrush.

- Ensure that existing content is up-to-date and help create new content that adheres to SEO guidelines.

- Drive content distribution strategies through social media marketing, content syndication platforms, and influencer marketing channels.

- Collaborate closely with software development teams to optimize website performance for mobile devices, resolve website technical issues, improve site loading speed & improve user experience.

- Lead the recruitment, training, and management of a multidisciplinary team, fostering a culture of innovation and collaboration.

- Align SEO and content strategies with sales and marketing teams to drive synergies and maximize ROI.

Job Requirements:

- Bachelor's/Master degree in Marketing, Communications or Engineering (Master's degree preferred)

- Minimum 10 years of experience in SEO or content marketing roles.

- Proficiency in Google Analytics, Google Search Console, Google Tag Manager, SEMrush, and other SEO tools.

- Proven experience in developing and implementing successful SEO strategies that drive measurable results.

- Must have in-depth knowledge of SEO best practices, algorithms, and ranking factors.

- Should have very good knowledge of Content Marketing.

- Good to have knowledge & experience in HTML, CSS, JavaScript, Programmatic SEO, Technical SEO

- Excellent written communication & problem-solving skills.

- Passion to stay abreast of news and trends in SEO and online marketing.

- Strong leadership and team management skills, with a track record of building and leading successful teams.

- Strong communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.

- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.