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27/09 Pooja Shetty
HR Recruiter at Kaya Limited

Views:8336 Applications:1207 Rec. Actions:Recruiter Actions:84

Kaya - Brand Manager (3-8 yrs)

Mumbai Job Code: 748542

- Category Strategy formulation

- Devise long-term development strategies for category

- Foster trust relationships with vendors to achieve better pricing and quality of services

- Determine the positioning of a product category to maximize visibility

- Consumer In sighting & Research

- Competition monitoring

- Innovation process

- Conceptualization & execution of marketing campaigns including ATL and BTL. This will include marketing strategy formulation, marketing mix and communication development, media planning, marketing activation, and other marketing innovations

- Agency Handling

- Analyze data or insights to determine industry and consumer trends

- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers- expectations and to build the credibility of brands

- Analyzing the success of marketing campaigns and creating reports

- Supervising advertising, product design and other forms of marketing to maintain consistency in branding

- Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)

- Managing organizing events such as product launches, exhibitions and photo shoots.

- Managing the budget for advertising and promotional items

- Competitor and customer insights analysis

- Analysis of sales forecasts and relevant financials and reporting on product sales

Women-friendly workplace:

Maternity and Paternity Benefits

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