Karvy - Operations Head - Cataloguing Business Unit

About Karvy

Opportunity to join a leading integrated financial services provider, ranked among the top 5 in India across its business verticals. The group is about to embark on a diversification initiative to establish its presence in the eCommerce ecosystem in India. They are looking to provide Cataloguing services for ecommerce portals and sellers with the objective of increasing sales. They intend to provide services ranging from image processing, content management, catalogue creation, updating and continuous maintenance. They are looking for a dynamic individual to implement this initiative and take it through the setting up and growth phase.

Purpose of the role

- Responsible for launching the Operations module of Cataloguing business unit as per the strategy roadmap

Key Responsibilities

- Setting up and launching the Operations module of Cataloguing business unit as per the strategy roadmap

- Lead product merchandising domain across the site, including the home page, landing pages, and product catalog; responsible for visually merchandising key pages on the site

- Identify revenue and brand opportunities on product end and exclusives and provide feedback loop to buyers and merchants around what is selling, not selling and input on product assortment

- Marketing Select products to highlight in marketing campaigns & initiatives; collaborate with ecommerce Marketing and Product teams to plan promotional calendar

- Product storytelling Collaborate with brand marketing, product marketing and creative services teams to tell key merchandising stories and manage the entire site and development team to ensure we deliver these stories against the consumer experience.

- Personalization Champion personalization throughout the site experience, defining and driving the execution of personalized product recommendations and promotions that increase conversion and extend customer life-cycle

- Analysis Leverage sales data, web data (Google Analytics) and A/B testing to understand consumer shopping behavior and optimize sales and buys

- Building the strategy forward for the business unit to achieve business objectives

- Responsible for carrying out business unit operations & ensuring it is in line with the overall business strategy

- Identifying technology requirements for the feet on street network and liaising with the IT team to select/develop an appropriate solution

- Tracking KPI's and KRA's continuously to ensure progress towards achieving business objectives

Desired Skills & Experience

- 7-10 years of overall professional experience

- Experience in Cataloguing Dept roles preferably in the ecommerce

- Experienced individual with ability to come up with creative ideas and showcasing products

- Self-sufficient and be able to operate effectively without close supervision.

- Agile and flexible with regards to changing priorities and business needs and in working with diverse teams and people

- Merchant Onboarding/Support Functions

- Business Intelligence (Web Crawling)

- SEM/Digital-Mkt Operations

- Technology Driven Backend Operations