Karvy Computershare - Senior Manager - Digital Marketing

About KARVY

Karvy Computershare is the largest registrar and a market leader, servicing over 70 million investor accounts spread over 900 issuers including banks, PSUs and mutual funds. With a work force of over 4500 experienced professionals drawn from various disciplines. Karvy Computershare has emerged as a market leader in Investor Servicing in the country by offering its services through its network of 450 Branches + 400 locations spread across the country. Karvy Computershare has set new benchmarks in Investor Servicing by establishing performance standards for its Service Delivery. The company has developed and enhanced its Service Delivery through structured and custom built training and development initiatives.

Purpose of role

To Lead and manage the Digital Marketing initiatives for KARVY Computershare and deliver cutting edge digital campaigns across its products and services.

Key Responsibilities

- Plan and execute all web, SEO, SEM,PPC, marketing database, email, social media and display advertising campaigns

- Develop a social media presence that sets and meets goals Measure and report performance of all digital marketing campaigns, and assess against goals

- Tracking conversion rates and making improvements to the website

- Managing online brand and product campaigns to raise brand awareness

- Collaborate with the Content professionals, Product team, digital demand generation and lead acquisition initiatives

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Brainstorm new and creative growth strategies & Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Leading ongoing management of digital touch points, including (home page and top level sections), social networking landing pages, and mobile

- Evaluate emerging technologies and develop an infrastructure of processes and tools for the broader marketing team

Desired Skills & Experience

- Demonstrable experience in Digital marketing leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience in delivering effective and innovative digital campaigns.

- Experience in delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.

- Understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.

- Proven senior level digital marketing experience across all digital disciplines, including campaign strategy, online planning & buying across all digital channels including mobile, PPC and social media

- Experience delivering digital campaigns for mainstream products and services Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS