Karix - Developer Marketing Specialist

Job Scope:

Responsible to build brand awareness and drive product education and adoption among software developers and startups in Global market.

Job Responsibilities:

- Customer Acquisition:

a. Drive users to sign-up for Karix.io using on-ground and online campaigns.

b. Innovate and expand marketing and communication horizons to new channels and approaches.

c. Collaborate with product team to design omni-channel marketing campaign, measure the developer marketing efforts and ensure alignment with the set objectives.

- Events Marketing:

a. Conceive, plan and oversee execution of owned events such as developer roundtables, conferences, hackathons, etc. b. Identify relevant industry and third-party developer events that can be leveraged for brand awareness and lead generation.

- Content Marketing:

a. Liaise with product team, content team and creative agencies to create product demos, presentations, case studies, tutorials etc.

b. Distill key functionality and product benefits into core product marketing messages for the developer audience.

c. Ensure that website is updated with new blogs and relevant assets

d. Partner with 3rd party publishers (developer/start-up portals) to plan and execute content marketing initiatives.

e. Drive innovation in audience experiences and partner with community influencers to scale our message, awareness, and adoption.

- Digital Marketing:

a. Design and execute online marketing campaigns using SEM, SMM, Email and other relevant channels

b. Design drip campaigns (through marketing automation tools) to nurture customers and drive platform adoption.

- Reporting and Analysis:

a. Track and present periodic reports on the progress of key metrics such as customer acquisition, campaign analytics and marketing ROI.

b. Track our leading competitors- activities and communicate periodic updates to key internal stakeholders.

c. Define success metrics, measurement methods and reporting processes