Karbonn Mobiles - Brand Manager - Consumer Electronics & Telecom

To work for our brands: Karbonn, Gionee, Sansui and Nakamichi

Reporting Manager: General Manager - Marketing

Reportees: NIL

Qualifications: Full-time MBA/PGDBA in Marketing/Media Communication or equivalent from good and known Institutions

Experience - 3 to 5 Years

Competencies Required

- Possesses Excellent Communication Skills in English & Hindi

- Confident, enthusiastic & organized about his/her product area

- Prior experience of Agency Handling & Briefing

- Knowledge of Brand Management, Brand Health Monitoring, Campaign Planning / Implementation (both ATL & BTL), Ground Activation, Events & Promotions, Budget Planning and Tracking

- Possesses good analytical skills

- Good listener and ability to respond to consumer research

- Out of the box thinking approach

- Multi-tasking

Job Responsibilities :

- Develop brand communication and marketing for brands across product categories and market segments

- Monitoring marketing trends & preparing strategy, developing brand awareness strategy, and execute marketing campaign

- Design and execute campaigns for Digital Media, ATL, BTL, Marcom which establishes brand recognition, increases brand's competitive edge in the marketplace and develop consumer awareness

- Devised product strategies and plans, product research, pricing and forecasting

- Formalizing marketing activities across market segments.

- Develop and coordinate product enhancements plans with cross-functional teams including marketing, sales and customer support

- Assisting the marketing team for conceptualizing, deploying & implementing advertising campaigns & end to end event management, Vendor & agency management

- Analytical, quantitative and problem-solving skills, ability to identify business issues and solutions

- Implementation Planning - Involves briefing the agency on plan objectives and timelines, supervising scheduling of spots, monitoring implementation and examining post evaluation of the plan against agreed benchmark

- Liaising with printers, graphic designers, content writers, photographers, videographers etc. for development of copy /content, creative, management of advertisement campaign etc.

- Using expertise (writing, editing and creative support) to communicate projects where needed such as: editorial, articles, news stories/newsletter, case studies, success stories, brochures, databases, website proposals etc.

- Any other job as required by Functional Head or Management