Karbonn Mobiles - Brand Manager - Consumer Durable/Consumer Electronics

Brand Manager - Consumer Durable/Consumer Electronics

- Develop brand communication and marketing for brands across product categories and market segments

- Monitoring marketing trends & preparing strategy, developing brand awareness strategy, and execute marketing campaign

- Design and execute campaigns for Digital Media, ATL, BTL, Marcom which establishes brand recognition, increases brand's competitive edge in the marketplace and develop consumer awareness

- Devised product strategies and plans, product research, pricing and forecasting

- Formalizing marketing activities across market segments.

- Develop and coordinate product enhancements plans with cross-functional teams including marketing, sales and customer support

- Assisting the marketing team for conceptualizing, deploying & implementing advertising campaigns & end to end event management, Vendor & agency management

- Analytical, quantitative and problem-solving skills, ability to identify business issues and solutions

- Implementation Planning - Involves briefing the agency on plan objectives and timelines, supervising scheduling of spots, monitoring implementation and examining post evaluation of the plan against agreed benchmark

- Liaising with printers, graphic designers, content writers, photographers, videographers etc. for development of copy /content, creative, management of advertisement campaign etc.

- Using expertise (writing, editing and creative support) to communicate projects where needed such as: editorial, articles, news stories / newsletter, case studies, success stories, brochures, databases, website proposals etc.

- Any other job as required by Functional Head or Management

KRAs :

- Brand Management - Creating a brand plan and brand strategy

- Management of ATL campaigns

- Creation and publication of all marketing materials

- Analyzing the brand strategy against competition

- Innovation in Marketing

- Researching and reporting on external opportunities/challenges

- Communication with Agencies

- Timely Delivery of all plans finalized

- Developing and adhering to guidelines

- Analyse consumer recall of campaigns based on ratings obtained by communication in various media