Karadi Path Education - Deputy General Manager - Sales & Marketing

Karadi Path Education Company is an associate of Karadi Tales, Tinkle and Amar Chitra Katha, brands that have shaped childhoods for several decades and won worldwide acclaim. For over 15 years, the company has intensely researched language pedagogy based on the mother tongue learning process and the distinctive Indian experience of multi-lingualism.

Karadi Path is a unique, creative pedagogy for language learning in the classroom that is easy, enjoyable and effective.

Title : Deputy General Manager

Responsibilities :

Sales :

- Effectively manages and develops the sub-region's revenue and profitability as agreed with the Senior management

- Oversees and deploys ISD resources where needed. Assists the team with objection handling, presentations etc. Ensures and adheres to Daily/Weekly/Fortnightly reviews with the team and the manager.

- Ensures and follows the sales adherences set by the company on: the number of sales calls to be done by self and the team, no. of support visits.

- Meets regional sales financial objectives by forecasting requirements; preparing an annual budget;

scheduling expenditures; analyzing variances; initiating corrective actions.

- Analyze regional market trends and discover new opportunities for growth.

- Establish, execute and monitor sales objectives for the week, month, quarter, half yearly, etc in line with the national requirement.

- Manage and supervise sales team to ensure they are on track in achieving sales goals.

- Analyze and report on monthly sales outcomes.

Marketing :

- Be the single point of contact(spoc) in liasoning and assisting the marketing team for any marketing campaigns. Subsequent to the campaign, the spoc ensures the data captured during the campaigns is shared with the HO on time.

- Provides insights about the competitors, insights about clients, market trends that will help the marketing team to effectively launch a campaign.

- Helps the team in capturing the voice of the customer.

User School :

- Work closely with the training team in ensuring user school happiness.

- Assist training team for renewals, up-selling & cross-selling.

- Ensure customer issues are attended to appropriately and efficiently wthin the HO guidelines.

- Attend cross-functional meetings that will benefit the sales department.

Training :

- Should actively play the role of a mentor in training the team on sales processes, Increasing value proposition of the product.

Qualifications :

The ideal candidate :

- Should be a graduate with or without a MBA in sales and marketing.

- Dynamic, self-motivated person and a quick learner with the ability to plan, strategise, execute and think differently with a social bent of mind.

- Good spoken and written proficiency in English.

- Posses the ability to make power packed presentations to heads of institutions and teachers.

- Market knowledge and man-management skills is a requisite.

-Working knowledge of Ms- Office is a must.

- Due to the nature of work, the applicant must be willing to travel extensively in the assigned territory.