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22/09 Pushpa Gupta
HR Executive at Kapiva

Views:991 Applications:237 Rec. Actions:Recruiter Actions:0

Kapiva - Facebook Ads Specialist (1-3 yrs)

Bangalore Job Code: 1317901

About company :


Why Kapiva?


A Great team - You won't be just joining a team; you'll be stepping into an ecosystem that is driven by innovation and results. The team at Kapiva is a blend of seasoned experts and young dynamic minds that constantly push the envelope. Working alongside these professionals, you'll gain insights, strategies, and expertise that will shape you into a holistic marketer.


Job description:


Role & responsibilities:


- Managing Facebook Ads: Set up, manage, and optimize ad campaigns on Facebook and its associated platforms like Instagram.


- Targeting and Segmentation: Define, refine, and target specific audience segments to ensure ads reach the most relevant users.


- Ad Creation & Optimization: Collaborate with the content and design teams to produce compelling and high-converting ad creatives.


- Performance Analysis: Utilize Facebooks analytics tools to track ad performance, ROAS, and other key metrics.


- A/B Testing: Continuously test different ad elements, including creatives, copy, and targeting, to identify the best-performing combinations.


- Stay Updated: Keep abreast of the latest Facebook advertising trends, tools, best practices, and platform changes.


- Retargeting Campaigns: Design and manage retargeting strategies to re-engage audiences who've interacted with the brand.


- Reporting: Provide regular and ad-hoc reports detailing campaign performance, insights, and recommendations.


- Collaboration: Work closely with other departments, such as content, design, and analytics, to ensure cohesive campaign execution.


- Compliance: Ensure all campaigns align with Facebook's advertising policies and guidelines.


Preferred candidate profile:


- Detail-Oriented: Ensure accuracy in campaign setup, targeting, and reporting.


- Up-to-date Knowledge: Stay current with digital marketing and Facebook advertising trends.


- Strong Communication: Clearly convey ideas, strategies, and results to team members and stakeholders.


- Problem-Solving: Quickly identify issues or inefficiencies and address them effectively.


- Team Player: Collaborate effectively with other teams and departments to achieve the best results.


- Customer-Centric: Understand the audience's needs and tailor campaigns to resonate with them.


Key Skills : Digital marketing, Analytics Skills, Creativity, communication skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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