Kanchan International - Head - Sales

Responsible for Sales related activities.

Sales :

- Achieving Month wise sales target, Planning month wise sales plan, forecasting and implementation of sales plan and objectives. Monitor and ensuring secondary sales.

- Ensuring sustained increase in secondary sales range & reach by analysing secondary sales distributor wise DSO wise and reviewing So/SE. Driving newly launch products.

- Maximizing participation of retailers under Retailer Bonding Programme (scheme).Ensure team has clarity on every ongoing offers and review SO/SE weekly basis

- Appointing, monitoring ISD productivity.

- Impart training to SO/SE. DSOs and ISDs.

Channel Management :

- Network expansion by appointing new distributors, dealers and retail trade partners. To maintain and nurture good business relations with distributors, retail trade partners, execution of schemes and consumer offers.

Strategizing :

- Understanding the total business environment. Planning according to the business objective.

Coordination and Implementing :

- Continuous coordination with Regional Head, marketing department, and logistics to get the desired business plan implemented and executed.

BTL Activation :

- Identifying & ensuring that BTL activities (In-shop Branding / Glow sign boards / Arches / In store Promotions / POSM) are done as defined & documented.

Sales Administration :

- To provide product knowledge and on-the-job training to the distributor sales personnel and long arm salesman Evaluate the performance of existing distributors, dealer, retail trade partners on monthly basis.

Dealers Accounts Reconciliation :

- Monthly Accounts reconciliation and settlement of pending issues.

Market Intelligence Report (MIR)

- Tracking of competitor Activities, schemes, new product launching, promotional activities, monitoring market trends, competition activities and consumer behaviour for designing future plans.