25/04 Hinal Nagda
HR at Kalpataru Limited

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Kalpataru - Manager - Digital Marketing (7-12 yrs)

Mumbai Job Code: 690820

- Manage the AOP for a portfolio of products including target setting, budget management, campaign strategy and media planning

- Plan, implement and manage Media Campaigns across a portfolio of products, with thorough understanding of web, mobile, SEO/ SEM, social media, display advertising, digital ATL, emails, affiliates, database and digital PR

- Enhance digital experience for luxury portfolio by unifying customer experience and communication across all touchpoints and with the help of appropriate technology

- Identify and drive strategic partnerships across prevalent and emerging media channels and technology

- Growth hacker - Ability to identify, experiment with and evaluate innovative and emerging approaches in digital marketing through understanding of hypothesis testing, A/B testing and analytics

- Measure, monitor and report on performance, trends and insights across digital campaigns and channels, with strong analytical ability to understand ROI optimization

- Develop, manage and maintain websites (including SEO)

Women-friendly workplace:

Maternity and Paternity Benefits

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