Kalpataru - Digital Marketing Role

- To spearhead the corporate website development which will include microsites and landing pages for each of the project

- To work with the agencies and other vendors to prepare media plans

- To design, build and maintain the social media presence

- To maintain and manage digital and other technology assets, measure and report the performances of all campaigns, and assess against goals

- To identify trends and insights, and optimize spend and performance based on the insights to optimize user funnels

- To brainstorm new and creative growth strategies

- To plan, execute, and measure experiments and conversion tests

- To collaborate with internal teams to create landing pages and optimize user experience

- To utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- To devise and develop innovative and engaging content for the assigned brand and projects

- To evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate